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Brewing a Legacy: New Belgium’s Wisconsin Revolution

People on Boat on River in Belgium


Wisconsin, known for its rich brewing heritage and passionate beer enthusiasts, has recently witnessed a revolution in its craft beer scene, thanks to the arrival of New Belgium Brewing Company. With a history deeply rooted in the craft beer movement, New Belgium has made a significant impact on the Wisconsin beer landscape since its establishment in the state. This article explores the fascinating journey of New Belgium Brewing Company in Wisconsin, shedding light on its influence, history, collaborations, sustainability practices, and community involvement. Join us as we delve into the story of how New Belgium Brewing Company has brewed a legacy in the heart of Wisconsin.

New Belgium Brewing Company’s impact on the Wisconsin craft beer scene

New Belgium Brewing Company has had a significant impact on the Wisconsin craft beer scene since its arrival in the state. With its reputation for brewing high-quality, innovative beers, the Colorado-based brewery has brought a new level of craftsmanship and creativity to the local beer community. By introducing Wisconsinites to their unique brews, New Belgium has not only expanded the variety of beer options available but also influenced other local breweries to experiment with new flavors and styles.

In addition to their exceptional beers, New Belgium Brewing Company has also made a positive impact on the Wisconsin craft beer scene through their commitment to sustainability. The brewery is known for its environmental initiatives, such as using renewable energy sources, reducing water usage, and implementing waste reduction strategies. By leading by example, New Belgium has inspired other breweries in Wisconsin to adopt more sustainable practices, creating a greener and more eco-friendly craft beer industry in the state.

Furthermore, New Belgium Brewing Company has played a significant role in supporting and collaborating with local Wisconsin breweries. Through partnerships and collaborations, they have fostered a sense of community within the craft beer scene, encouraging small breweries to work together and learn from each other. This has not only helped to elevate the quality of beer produced in Wisconsin but has also strengthened the overall reputation of the state as a craft beer destination. New Belgium’s presence and involvement have been instrumental in creating a vibrant and thriving craft beer culture in Wisconsin.

The history and origins of New Belgium Brewing Company in Wisconsin

The history and origins of New Belgium Brewing Company in Wisconsin can be traced back to 1988 when co-founders Kim Jordan and Jeff Lebesch decided to start their own brewery. Inspired by the rich brewing traditions of Belgium, they set out to create a brewery that would produce high-quality, flavorful beers. The name “New Belgium” was chosen as a nod to the country that served as their inspiration.

The brewery’s first beer, Fat Tire Amber Ale, quickly became a hit and helped put New Belgium on the map. This iconic beer is still one of their best-selling and most loved brews to this day. The success of Fat Tire allowed the company to expand and introduce new beers to their lineup, including seasonal and limited-edition offerings.

In addition to their commitment to producing exceptional beer, New Belgium Brewing Company is also known for their dedication to sustainability. They were one of the first breweries in the United States to incorporate wind power into their operations, and they have since implemented numerous other environmentally friendly practices. They also prioritize giving back to their community through various charitable initiatives.

New Belgium Brewing Company’s commitment to quality and sustainability has earned them numerous accolades and awards over the years. They have been recognized for their excellent beers, as well as their contributions to the craft beer industry as a whole. Their commitment to innovation and experimentation has also led to the creation of unique and exciting brews that continue to captivate beer enthusiasts around the world.

Today, New Belgium Brewing Company remains one of the most respected and well-known craft breweries in Wisconsin and beyond. They continue to push the boundaries of what beer can be, constantly creating new and exciting flavors for their loyal customers to enjoy. With their rich history and commitment to excellence, it’s no wonder that New Belgium has become a staple in the craft beer community.

Collaborations and partnerships between New Belgium Brewing Company and other Wisconsin breweries

Collaborations and partnerships between New Belgium Brewing Company and other Wisconsin breweries have been on the rise, creating a unique fusion of brewing styles and flavors. One notable collaboration was with Milwaukee-based Lakefront Brewery, known for its innovative approach to brewing. Together, they created a limited-edition Belgian-style IPA that combined Lakefront’s hop-forward profile with New Belgium’s traditional Belgian yeast strains. This partnership allowed both breweries to showcase their expertise and create a beer that appealed to a wide range of beer enthusiasts.

Another exciting collaboration between New Belgium Brewing Company and a Wisconsin brewery was with Central Waters Brewing Company, located in Amherst. Both breweries share a commitment to sustainable brewing practices, making this partnership a natural fit. Together, they crafted a barrel-aged stout using locally sourced ingredients and aged it in bourbon barrels. This collaboration not only produced a rich and complex beer, but it also highlighted the importance of supporting local farmers and utilizing environmentally friendly brewing techniques.

New Belgium Brewing Company also teamed up with MobCraft Beer, a crowd-sourced brewery located in Milwaukee. This collaboration allowed beer enthusiasts to suggest and vote on the style, ingredients, and name of the final product. The chosen beer, a hazy IPA with tropical fruit flavors, was brewed by combining New Belgium’s expertise in hop-forward beers with MobCraft’s innovative approach to brewing. This partnership not only created a delicious and unique beer but also engaged the community in the brewing process, fostering a sense of ownership and excitement among consumers.

Sustainability practices and initiatives at New Belgium Brewing Company’s Wisconsin location

New Belgium Brewing Company’s Wisconsin location is committed to implementing sustainability practices and initiatives that not only benefit the environment but also contribute to the local community. One of their notable practices is their focus on energy conservation. The brewery has installed energy-efficient equipment, such as LED lighting and high-efficiency boilers, to reduce their energy consumption. They have also invested in renewable energy sources, such as solar panels, to generate clean electricity. By prioritizing energy conservation, New Belgium Brewing Company’s Wisconsin location is not only reducing their carbon footprint but also saving on operational costs.

Additionally, New Belgium Brewing Company’s Wisconsin location is dedicated to waste reduction and recycling. They have implemented a comprehensive recycling program that ensures materials like glass, aluminum, and cardboard are properly sorted and recycled. Moreover, they have found innovative ways to repurpose their brewing byproducts. For instance, the brewery’s spent grains, which are a byproduct of the brewing process, are donated to local farmers to be used as animal feed. This not only diverts waste from landfills but also contributes to sustainable agriculture in the community. Through their waste reduction and recycling efforts, New Belgium Brewing Company’s Wisconsin location is setting an example for other businesses in the area to prioritize sustainability and minimize their environmental impact.

Community involvement and support by New Belgium Brewing Company in Wisconsin

New Belgium Brewing Company has been actively involved in the community of Wisconsin, offering its support and resources to various causes. One example of their community involvement is their partnership with local non-profit organizations that focus on environmental conservation. New Belgium has been a strong advocate for sustainability and has worked closely with these organizations to promote initiatives such as recycling and reducing waste. By actively participating in these efforts, New Belgium has not only demonstrated its commitment to the community but has also helped to create a more sustainable and environmentally friendly future for Wisconsin.

In addition to their environmental initiatives, New Belgium has also been a strong supporter of the local arts community in Wisconsin. The company has sponsored numerous art events and exhibitions, showcasing the talent and creativity of local artists. By providing a platform for these artists to display their work, New Belgium has not only helped to promote the arts but has also contributed to the cultural enrichment of the community. This support has been invaluable in fostering a vibrant and diverse arts scene in Wisconsin.

Another way in which New Belgium has been involved in the community is through their commitment to social justice and equality. The company has actively supported organizations that focus on issues such as racial justice, LGBTQ+ rights, and gender equality. By lending their support to these causes, New Belgium has helped to raise awareness and promote positive change in the community. Their involvement in these initiatives has not only made a difference in the lives of many individuals but has also shown their dedication to creating a more inclusive and equitable society.

Finally, New Belgium has also been a strong advocate for education in Wisconsin. The company has partnered with local schools and educational institutions to provide resources and support for students. They have sponsored scholarships, internship programs, and educational events, all aimed at empowering and supporting the next generation. By investing in education, New Belgium has demonstrated their belief in the power of knowledge and their commitment to helping young people succeed. Their involvement in the community has had a lasting impact on the lives of many students, providing them with the tools and opportunities they need to thrive.



New Belgium Brewing Company has undeniably made its mark on the Wisconsin craft beer scene, bringing with it a rich history, innovative collaborations, sustainable practices, and a strong commitment to the local community. Since its establishment in Wisconsin, the brewery has not only produced exceptional beers but has also become a catalyst for change and growth in the industry.

Through collaborations with other Wisconsin breweries, New Belgium has fostered a sense of camaraderie and shared passion among brewers, leading to the creation of unique and exciting beers that showcase the state’s brewing heritage. These collaborations have not only elevated the craft beer scene in Wisconsin but have also brought national recognition to the state as a hub for innovation and creativity.

New Belgium’s commitment to sustainability is evident in its Wisconsin location, where they have implemented various initiatives to minimize their environmental impact. From utilizing renewable energy sources to implementing water conservation practices, the brewery is setting an example for others in the industry to follow.

Perhaps most importantly, New Belgium Brewing Company has become deeply ingrained in the Wisconsin community, actively supporting local causes and organizations. Through partnerships and donations, the brewery has made a positive impact on the lives of many Wisconsin residents, further solidifying its position as a beloved and respected member of the community.

As we conclude our exploration of New Belgium Brewing Company’s journey in Wisconsin, it is evident that their arrival has sparked a revolution in the craft beer scene. With their dedication to quality, innovation, sustainability, and community involvement, New Belgium has truly brewed a legacy in the heart of Wisconsin. Cheers to the continued success of this remarkable brewery and the lasting impact it has made on the state’s beer culture.